NAVIGATION - INTERNAL LINKS

To internal pages- keywords? --------------- Link should contain keywords.The filename "linked to" should contain the keywords.Use hyphenated filenames, but not long ones - two or three hyphens only.

All internal links valid? ---------------- Validate all links to all pages on site.

Efficient - tree-like structure ---------- Two clicks to any page - no page deeper than 4 clicks

Intra-site linking ----------- Appropriate links between lower-level pages